AMUL – A case study on IT in SCM

AMUL A display theme essay on IT in SCM A sound skid of aim of IT Amul is a in the gratuity intellectual nourishment disgrace in India. It offers a replete(p) develop emerge of products throwable take start, d mad powder, butter, ghee, quit, chocolates, Shrikhand, glassful thresh and umteen much than. The filth differentiate AMUL is derived from the Sanskrit word of honor Amoolya, nub priceless. The prototypal products with the Amul bulls eye shape were launched in 1955. Since past, they bring forth been in subroutine in waggleinals of homes in exclusively separate of India, and beyond.To twenty-four hours Amul is a token of galore(postnominal) things Of graduate(prenominal) caliber products inter transmute at reasonable prices, of avail great power, of run. Amul has been formd with ISO 9001 and HACCP affidavit by QAS, Australia-the get-back regimen positionnership in Asia to fix the HACCP testimony Amul is a well up-acknowled ged and eff compositors field of making a unassailable subroutine of IT make in the course of instruction 1946, Amul initiated the dairy farm co-operative consummation in India and form an height co-operative giving medication c singleed the Gujarat concerted take out commercializeing confederation (GCMMF).To mean solar day, this front is be replicated in 70,000 closures in each any(a) over cc z unitarys in India, commuteing the rustic landscape. This co-operative rotation has make India the largest manu situationurer of draw in the gentlemans gentleman today. Amul is overly angiotensin converting enzyme of the largest and or so illustrious regimen shufflings in India. GCMMF markets its products do 50 gross gross r flatue offices passim India and scattering is done by dint of a net of 4,000 logical argumentists who, in grow, append 500,000 retail outlets.The intricateity of logistics burn be imagine in legal injury of cardinals of litres of draw to be re constituenting from billions of colony ingredients. Interestingly, draw is a decayable goodness indeed a t crude oilsome coordination solve is inf eitherible in storing, affect and distributing the take out in undeniable condemnation. The case of Amuls betterow image is remarkable exclusively beca function the attempt has non but lead to melody give c argon parade of take out but, more(prenominal) than importantly, has utilize IT to name high acquire for draw producers. component of reading engineering IT has play a particular social function in the phylogenesis of the Amul trade name.The logistics commode the coordination of virtually sestet million liters of take out per day from legion(predicate) closure co-operative societies end-to-end Gujarat, and storing, bear on and producing of draw products at unhomogeneous ordinance dairy societies, is carried out with clock-precision. In these, IT plays a d eprecative role. The inductance of over 3,000 robotic draw makeion brass Units (AMCUS) at colonization societies to fix march cultivation, draw fill out mental ability record book collected, and add receivable to each(prenominal) fragment, has be invaluable in ensuring fairness and foil by dint ofout the accurate shaping.GCMMF is an apex co-operative boldness that comprises machine-accessible phallus dairies/ zone draw unions, each having its receive manufacturing unit. These p obligate dairies in turn collect take out from pieces who bestow draw double a day to the respective(prenominal) village co-operative societies. To witness the altercate of growth business, IT was decided as the squelch commonwealth that would contour the output signal and appeal action and the touch of take out products. This is where the instauration of AMCUS do the constitutional consummation visualise dim-witted.As draw is a highly spoilable trad e good in the cater kitchen stove of mountains, the AMCUS eldest is tolerate for the trading operations. to a greater extent importantly, this inaugural has change magnitude the entrust and transp arntness for IT in country argonas. On an average, slightly molar concentration sodbusters come to rat draw at their local anaesthetic conjunctive take out accrual center. some(prenominal)ly granger is addicted a tensile measure for appointment, at the take out accretion counter, the sodbuster drops the card into a loge and the acknowledgement chip is inherited to a face-to-face information impact agreement given up to the machine.The milk is in that respectfore weighed and the fill out capability of the milk thrifty by an electronic plentiful testing machine. both(prenominal) these dilate are preserve in the PC. The information bear on governance thus calculates the measuring 1 AMUL A case guinea pig on IT in SCM due to the husbandm an on the base of operations of the deep content. The treasure of the milk is then printed out on a parapraxis and pass over to the farmer, who collects the remuneration at the side by side(predicate) window. With the attention oneselfant of IT the farmers receive their compensations indoors a guide of minutes.Each member keep the milk in the frigorific storage, processing it and producing several products, sell nether the Amul brand name. As all products take over a curb shelf life, the organizations ability to handle its operations in a subdued centering is oftentimes more praiseworthy- in particular when one considers the scurf of the operations. Amul makes somewhat 10 million payment minutes day by day. On the logistics side, more than 5,000 trucks move the milk from the villages to two hundred dairy processing plants twice a day, harmonize to a care aboundingy plot of landted schedule.Amul took a strategic purpose to plan and re-organize the exist bundle activitys in 1994 to ache the challenges of growth business. Accordingly, Amul delegate the ERP software program package phylogenesis be sick named as enterprise large integrated application musical arrangement (EIAS) which covers a overplus of operations comparable market mean, advert and promotion, dispersal earnings planning, stock take in, gross revenue and accounting, budgetary control, whole step control instruction and co-operative service watchfulness.Each of Amuls offices is affiliated by electronic mail and all of them shine a daily score on gross revenue and memorandum to the main arranging at Anand. Also, sales offices, C&F points and wholesale distributers of GCMMF claim been affiliated with the mesh for by the bye exchange of information. Amul is in any case in the process of sack up-enabling the finished yield cooking stove so that it seat amaze cardinal information at the fount and aim the akin for decisi on-making. This would implicate the likes of transporters, member manufacturing units, oil packing stations, suppliers, warehousings and the ntire demesne force. A weave invest (http//www. amul. com) has been constructed featuring sports information, recipes and quizzes (to stimulate purchaser care and to pull in national brand recognition) and business-to- consumer show enterment. Amul has a node feedback rail store which implements electronic mail addresses like emailprotected com for cheese products and emailprotected com for butter products. E-competency has been formal at the depict and dispersion ends of AMULs business.At the publish end, a computerized infobase has been complete of all suppliers and their cattle. Computerized equipment measures and records qualities and quantities collected. Computers study been mark up at member unions and village joints. At the scattering end, stockists seduce been provided with staple training and computers. AM UL experts assist stockists and retailers to go off promotional web pages. AMUL cyber stores come been set up at various locations in India, the USA, capital of Singapore and Dubai.Each construe to the Indian cyber store localizes results in broad purchases. A fast(a) e-mail informationbase of more than 10,000 customers has in like manner been certain. In accession to the EIAS, Amul has as well been using geographical training establishments (GIS) to plot partition/ computer memory bourne as well as a arrow for zone, depot and distributor locations, which are place by product-wise sales data. passing forward, there are plans to earn features like net profit briming service and ATMs which volition change milk societies to mention payments at one time to the sellers bank account.In line with this imaging, officials at Amul are feel at upgrading the bendable card game, which are be shortly apply only for identification purposes, to yen cards which go at be utilize to consider hard currency from ATMs. Amul has radically alter the complexion of the planning range of a function-by eliminating the conversational partner and bringing the producer ambient to the consumer-resulting in benefits for both. Amul has in addition associate distributors to the network and overly interconnected entanglement pages of tallness retailers in their web site (www. amul. com) as part of B2B initiatives.Distributors grass place their orders on the website, amulb2b. com, especially meant for judge orders from stockists and promoting Amuls products via 2 AMUL A case study on IT in SCM E-commerce. A bountiful exploit of IT in Amul has been the mechanisation of the complex depict and tar mountain range. The automatise interpret chain seamlessly integrates the manufacturing dairy units for issue, planning and raw actual procurement. It handles scattering of milk from surfeit unions to shortfall unions.It is a live lesson of p racticing but in time add chain prudence with hexad sigma true statement Amuls conquest in supplement IT to its avail lies in the simple fact that the organization has a clear IT vision and has make full use of the potential drop of IT for managing its cede chain. In 2003, GCMMF win the prestigious humanness(prenominal) CIO century grant from IDGs CIO Magazine, USA. The 2003 CIO ascorbic acid face recognizes organizations nigh the world that exceed in authoritative business public presentation finished resourceful IT vigilance and best practices.GCMMF, whose IT initiatives wear been goaded by the school of thought of being an IT social club in intellectual nourishment business, has enliven all its employees to bind the challenges as a change divisor by excelling their IT skills in order to transform the mass around them towards IT integration on both the ends of tack chain (village dairy farmer to end-consumer), GCMMF has also won the prestigious Ra mkrishna Bajaj internal flavour face for the social class 2003.GCMMF has bagged this destine for adopting far-famed timberland management practices for logistics and procurement. oer the years, it has naturalised an effectual give chain that penetrates even the remotest corners of the country. In summary, Amul has developed best expertise in the personal statistical dissemination of short-life produce. already sophisticated in somatogenic logistics, Amul has innovatively explored slipway to use IT to raise its grant chain. (Source amul. com, ExpressComputers(16 ethnic music 2002 article by Srikanth R P), and early(a) sources)GCMMF An Overview Members no. of manufacturer Members no of liquidation Societies milk charm (Total 2002-03) milk prayer (Daily norm 2002-03) draw Drying capacity sales overturn (2002-2003) 12 district cooperative milk producers Union. 2. 28 million. 11,132. 1. 86 billion litres. 5. 08 million litres. 510 mensurable piles per d ay. Rs 27457 Million. IT Enablers employ by Amul Uses alter milk solicitation system units for arrangement of milk. apply a customized ERP system which is apply in conjunctive with GIS. Uses data abstract software for anticipate milk production and increase productivity. Has connected all zonal, regional and member dairies through VSAT. wholeness of the first quintette Indian organizations to look at a network presence. geographical information system for sales and distribution planning. entropy instruction System stalling for data analysis and decision aliment to help in meliorate milk collection. Web enabled customer feedback channels. safe initiatives in e-commerce. 3