Shakespeares Macbeth - Lady Macbeth Far Worse than Macbeth :: GCSE English Literature Coursework

Lady Macbeth Far Worse than Macbeth      Lady Macbeth is depicted as being much worse than her husband in Shakespeare’s play, Macbeth. Although they both think of murdering King Duncan as soon as they hear the witches' prophecies, Macbeth thinks more about what he may or may not do, whereas Lady Macbeth immediately appeals to evil spirits to give her the strength to kill Duncan. When Macbeth first hears the prophecies, and when the prophecies begin to be fulfilled, he does think of killing the king, but also, towards the end of Act 1, Scene 3, he thinks that perhaps he doesn't need to do anything to become the king : "If chance will have me king, why, chance may crown me without my stir." On the other hand, Lady Macbeth, on receiving the letter telling her about the witches' prophecies, she immediately thinks that she and Macbeth will have to kill king Duncan. She also decides that Macbeth is too nice to kill the king, sayin that he "is too ful o' the milk of human kindness" and when she hears the Duncan will visit their castle that night, she immediately appeals to the evil spirits, to (ironically) give her the strength to kill the king. In Act 1, Scene 7,   Macbeth is doubtfull of Lady Macbeth's plot to kill the king. He doesn't think that he will be able to live with the guilt of killing his king while he is staying under his very roof, and then decides that he will not kill the king. This shows that Macbeth is thinking about what he is going to do, and shows that he does feel guilt and is weighing up the situation, unlike Lady Macbeth who never thinks twice about killing the king. When Lady Macbeth notices that Macbeth has left the room, she goes to speak to him. Macbeth firmly tells her that they will not kill the king : "we will proceed no further in this business".   Lady Macbeth, however, tells him that his love is worth nothing if he refuses to go through with the plan, saying that his love is as accountable as his indecisiveness. Macbeth wants his wife to love him and wants her to trust him, so he agrees to go through with their plan. The way Macbeth questions and thinks about killing the king shows that he knows that killing the king is wrong and that he will feel guilty if he does so.

History of Motorcycles Essay

History Of Motorcycles And The Automobile Industries Marketing Essay Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector’s full potential for the economy. Steps like abolition of licensing, removal of quantitative restrictions and initiatives to bring the policy framework in consonance with WTO requirements have set the industry in a progressive track. Removal of the restrictive environment has helped restructuring, and enabled industry to absorb new technologies, aligning itself with the global development and also to realize its potential in the country. The two-wheeler industry has been in existence in our country since 1955. Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment in India. The composition of the two-wheeler industry has witnessed sea changes in the postreform period. It consists of three segments viz. scooters, motorcycles and mopeds. India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry has got spectacular growth in the last few years. Hero Honda, the ‘World No. 1’ two wheeler manufacturer for past 5 years in row is a joint venture between India’s Hero Group and Honda Motor Company, Japan has not only created the world’s single largest two wheeler company but also one of the most successful joint ventures worldwide. India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50’s. The Automobile Products of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. Hero Honda and Bajaj Auto are two of the Indian companies that top the list of world companies manufacturing two-wheelers. The two-wheeler market was opened to foreign companies in the mid 1980s. The openness of Indian market to foreign companies lead to the arrival of new models of two-wheelers into India. Easy availability of loans from the banks, relatively low rate of interest and the discount of prices offered by the dealers and manufacturers lead to the increasing demand for two-wheeler vehicles in India. This lead to the strong growth of Indian automobile industry. The two-wheeler industry in India has grown rapidly in the country since the announcement of the process of liberalization in 1991 by the then finance minister Dr. Manmohan Singh, now Prime Minister of India. Previously, there were only a handful of two-wheeler models available in the country. Currently, India is the second largest producer of two-wheelers in the world. It stands next only to China and Japan in terms of the number of two wheelers produced and the sales of two-wheelers respectively. In the year 2005-2006, the annual production of two-wheelers in India stood at around 7600801 units. The trend of owning two-wheelers is due to a variety of facts peculiar to India. One of the chief factors is poor public transport in many parts of India. Additionally, two-wheelers offer a great deal of convenience and mobility for the Indian family. Hero Honda Motors Limited, based in Delhi, India, is the world’s largest manufacturer of motorcycles. Hero Honda is a joint venture that began in 1984 between the Hero Group of India and Honda of Japan. It has been the world’s biggest manufacturer of 2wheeled motorized vehicles since 2001, when it produced 1. 3 million motorbikes in a single year. Hero Honda’s Splendor is the world’s largest selling motorcycle. EVOLUTION OF TWO-WHEELER INDUSTRY IN INDIA Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in the country since 1955. It consists of three segments viz. scooters, motorcycles and mopeds. According to the figures published by SIAM, the share of two-wheelers in automobile sector in terms of units sold was about 80 per cent during 2003- ¬04. This high figure itself is suggestive of the importance of the sector. In the initial years, entry of firms, capacity expansion, choice of products including capacity mix and technology, all critical areas of functioning of an industry, were effectively controlled by the State machinery. The lapses in the system had invited fresh policy options that came into being in late sixties. Amongst these policies, Monopolies and Restrictive Trade Practices (MRTP) and Foreign Exchange Regulation Act (FERA) were aimed at regulating monopoly and foreign investment respectively. This controlling mechanism over the industry resulted in: (a) several firms operating below minimum scale of efficiency; (b) underutilization of capacity; and (c) usage of outdated technology. Recognition of the damaging effects of licensing and fettering policies led to initiation of reforms, which ultimately took a more prominent shape with the introduction of the New Economic Policy (NEP) in 1985. However, the major set of reforms was launched in the year 1991 in response to the major macroeconomic crisis faced by the economy. The industrial policies shifted from a regime of regulation and tight control to a more liberalized and competitive era. Two major results of policy changes during these years in two-wheeler industry were that the, weaker players died out giving way to the new entrants and superior products and a sizeable increase in number of brands entered the market that compelled the firms to compete on the basis of product attributes. Finally, the two- ¬wheeler industry in the country has been able to witness a proliferation of brands with introduction of new technology as well as increase in number of players. However, with various policy measures undertaken in order to increase the competition, though the degree of concentration has been lessened over time, deregulation of the industry has not really resulted in higher level of competition. A GROWTH PERSPECTIVE The composition of the two-wheeler industry has witnessed sea changes in the post-reform period. In 1991, the share of scooters was about 50 per cent of the total 2-wheeler demand in the Indian market. Motorcycle and moped had been experiencing almost equal level of shares in the total number of two wheelers. In 2003-04, the share of motorcycles increased to 78 per cent of the total two-wheelers while the shares of scooters and mopeds declined to the level of 16 and 6 per cent respectively. Different scenarios have been presented based on different assumptions regarding the demand drivers of the two-wheeler industry. The demand for mopeds is not presented in this analysis due to its already shrinking status compared to’ motorcycles and scooters. The high growth rate in motorcycle segment at present will stabilize after a certain point beyond which a condition of equilibrium will set the growth path. Another important thing to keep in mind while interpreting these growth rates is that the forecast could consider the trend till 1999 and the model could not capture the recent developments that have taken place in last few years . India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50’s. The Automobile Products of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. Hero Honda and Bajaj Auto are two of the Indian companies that top the list of world companies manufacturing two-wheelers. The two-wheeler market was opened to foreign companies in the mid 1980s. The openness of Indian market to foreign companies lead to the arrival of new models of two-wheelers into India. Easy availability of loans from the banks, relatively low rate of interest and the discount of prices offered by the dealers and manufacturers lead to the increasing demand for two-wheeler vehicles in India. This lead to the strong growth of Indian automobile industry. HERO HONDA Hero Honda Motors Limited, based in Delhi, India, is the world’s largest manufacturer of motorcycles. Hero Honda is a joint venture that began in 1984 between the Hero Group of India and Honda of Japan. It has been the world’s biggest manufacturer of 2wheeled motorized vehicles since 2001, when it produced 1. 3 million motorbikes in a single year. During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary ‘Fill it – Shut it – Forget it’ campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage. Over 20 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland, Ireland and Sweden put together! Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda’s top -selling motorcycle – Splendor. This festive season, the company sold half a million two wheelers in a single month—a feat unparalleled in global automotive history. Hero Honda bikes currently roll out from its three globally benchmarked manufacturing facilities. Two of these are based at Dharuhera and Gurgaon in Haryana and the third state of the art manufacturing facility was inaugurated at Haridwar, Uttrakhand in April this year. These plants together are capable of producing out 4. 4 million units per year. Hero Honda’s extensive sales and service network now spans over 3000 customer touch points. These comprise a mix of dealerships, service and spare points, spare parts stockiest and authorized representatives of dealers located across different geographies. Hero Honda values its relationship with customers. Its unique CRM initiative – Hero Honda Passport Program, one of the largest programs of this kind in the world, has over 3 million members on its roster. The program has not only helped Hero Honda understand its customers and deliver value at different price points, but has also created a loyal community of brand ambassadors. Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is constantly working towards consolidating its position in the market place. The company believes that changing demographic profile of India, increasing urbanization and the empowerment of rural India will add millions of new families to the economic mainstream. This would provide the growth ballast that would sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, â€Å"We pioneered India’s motorcycle industry, and it’s our responsibility now to take the industry to the next level. We’ll do all it takes to reach there. † WHICH SEGMENTS ARE BEING TARGETED AND NEED TO INFLUENCE THE TARGET MARKET? Geographic Segmentation calls for division of the market into different geographical units such as nations, states, regions, countries, cities, or neighborhoods. In the South Asian context, geographic segmentation assumes importance due to variations in consumer preferences and purchase habits across different regions, across different countries, and across different states in these countries. Demographic Segmentation In Demographic Segmentation, we divide the market into groups on the basis of variables such as age, family size, family life cycle, income, occupation, education, religion, race, generation, nationality and social class. One reason demographic variables are so popular with marketers in that they’re often associated with consumer needs and wants. Another is that they’re easy to measure. Psychographic Segmentation Psychographics is the science of using psychology and demographics to better understand consumers. In psychographic segmentation, buyers are divided into different groups on the basis of psychological/personality traits, lifestyle, or values. People within the same demographic group can exhibit very different psychographic profiles. Values and lifestyles significantly affect product and brand choice of consumers. Religion has a significant influence on values and lifestyles. Market Targeting: Effective Segmentation Criteria to be useful, market segments must rate favorably on five key criteria: 1. Measurable, the size, purchasing power and characteristics of the segments can be measured. 2. Substantial, The segments are large and profitable enough to serve. A segment should be the largest possible homogenous group worth going after with a tailored marketing program. It would not pay, for example, for an automobile manufacture to develop cars for people who are less four feet tall. 3. Accessible, The segments can be effectively reached and served. Differentiable, The segments are conceptually distinguishable and respond differently to different marketing-mix elements and programs. If married and unmarried women respond similarly to a sale on perfume, they do not constitute separate segments. Actionable, Effective programs can be formulated for attracting and serving the segments. Hero Honda is targeting at youth, Unicorn looked sportier than all the existing motorcycles in the premium segment and was pitted against Bajaj Pulsar, the leader with 75 percent market share in that segment. DIFFERENT PROMOTIONAL TOOLS USED AND THE STRATEGY BEING USING THESE TOOLS? Promotion: Above the line (ATL) is an advertising technique using mass media to promote brands. Major above-the-line techniques include TV and radio advertising, print advertising and internet banner ads. This type of communication is conventional in nature and is considered impersonal to customers. The ATL strategy makes use of current traditional media: television, newspapers, magazines, radio, outdoor, and internet. Hero Honda used Above the Line Promotion because in the Above the Line promotion co. members used advertisement through Radio, T. V. , Newspaper and Other media communications. Place: Geographical Placing: – Geographical placing of the product has divided into 4 markets and these are: 1. Local 2. National 3. Regional 4. International Hero Honda used National Market for sale the Hero Honda Splendor. Hero Honda is also planning an extensive marketing campaign with the launch, which would reflect the bike’s contemporary styling and advanced technology. The integrated marketing campaign for ZMR will include outdoor media, Web, mobile, ground activations, print and electronic media, said the company. Hero Honda Pleasure – â€Å"Why should boys have all the fun? † Isn’t that a must ride statement, that can tempt any girl to just buzz with the wind. The Hero Honda Pleasure is Hero Honda’s maiden venture into the burgeoning gear-less scooter market. The pleasure has schemed its strategies to be the best seller by concentrating much on the interest of young girls who love to rock the field of glamor, luxury and comfort. Eye catchy features: The Pleasure sports flashy colours, from Tahitian blue metallic, force silver to the ever trendy colour black. Multi-reflector headlight, body-coloured mirrors, multi-reflector indicators, trendy rear grip, modern tall light cluster, and a new age oval-shaped instrument panel all make the Pleasure a head-turner. For more comfort during the ride, the scooter is designed with broader seat that offers greater riding comfort. Capacious luggage space, has been configured which, is large enough to keep even a helmet. The Pleasure is equipped with a technology, tuff-up tube and tyre combo that offers immediate remedy in the event of a puncture, by releasing an anti-puncture sealant gel. It is capable of attaining a top speed of 77kph. Hero Honda ahead in introducing new technology. The Company has left the competition in the motorcycle segment far behind in volumes as its nearest rival, Bajaj Auto, is a distant second with a market share of around 28 per cent only. The company’s success till date relates to the timely decisions regarding introduction of new technology products. Hero Honda was the first company in India to set standards for fuel efficiency with the launch of a four-stroke motorcycle in the mid-Nineties. This decision is yielding good results even today as can be seen from an uninterrupted growth witnessed by the company in its sales turnover and profitability margins over the past several years. However, future growth in these financial parameters, to a large extent, would also depend upon the way competition gears up in the domestic motorcycle market from the local, as well as foreign players. An eye on the customer In an effort to enhance value for customers, the company has initiated the â€Å"Rs 1001 customer price† benefit program across all its models. In addition, the passport program — which entitles a customer to a Rs 1 lakh accident insurance, lucky draws, gifts against redeemable points, cash discount on consumer durables, free tickets to company sponsored events, etc. – has met with an encouraging response (it has attracted around five lakh members to date) and is expected to continue its success into the future as well. Hero Honda: A ‘passion’ for growth Hero Honda has come up with yet another year of sharp growth in financial performance. The company has developed this ability to spring a surprise in terms of outperforming expectationsThe increase in sales volume and improvement in realization have both played a role in pushing up the turnover. The change in product-mix in favour of higher value products has resulted in improved realization for the company. The growing popularity of the Passion model appears to be the key factor behind improvement in unit realization. Aided by the emphasis on indigenisation, the company has managed to achieve better operational efficiency. The positive impact of these measures is reflected in the form of lower raw material cost (in relation to sales). The company is all set to make a foray into the lower price segment of the four-stroke market. Taking into account the recent trend in performance, the company appears well positioned to retain its top position in the motor cycle market and also sustain the recent rate of growth. Hero Honda is World Leader For 2001- 02, volume up by 38 per cent ; net profit soars by 88 per cent; total turnover up by 42 per cent Achieves a high 48 per cent motorcycle market share; and 33 per cent two-wheeler market share Announces 350 per cent final dividend and 250 per cent celebration dividend (over and above special interim dividend of 250%) Over the last five years, company’s total turnover grows by a whopping 580 %; PAT by 919 % Hero Honda plans sports spectacular. Hero Honda plans to organize a sports and glamour extravaganza in the country, on the lines of the Laureus World Sports Awards currently on in Monaco , in association with the Laureus world sports for Good Foundation, the organizer of the award. Revving up to stay on top Having achieved the status of the largest two-wheeler company in the world, Hero Honda now seeks to retain that slot. The company has a large portfolio of brands, with the money-spinners being mainly Splendor (the world’s largest selling bike) and Passion. However, the company claims it was the launch of the 150cc CBZ, which established Hero Honda as an aspirational brand. â€Å"The launch of CBZ got us into a different league altogether. Celebrating its 25th year, Hero Honda released an innovative music video in the month of September. Titled â€Å"Hero Honda Dhak Dhak Go†, and involving as many as eight brand ambassadors of Hero Honda, the music video has been receiving rave reviews. WHICH STRATEGY OUT OF PUSH AND PULL IS USED AND WHY? Hero Honda is using both the strategy push as well as pull A push-pull-system in business describes the movement of a product or information between two subjects. On markets the consumers usually â€Å"pulls† the goods or information they demand for their needs, while the offerers or suppliers â€Å"pushes† them toward the consumers. Different push and pull strategies used by hero Honda: Push strategy Another meaning of the push strategy in marketing can be found in the communication between seller and buyer. In dependence of the used medium, the communication can be either interactive or non-interactive. For example, if the seller makes his promotion by television or radio, it’s not possible for the buyer to interact with. On the other hand, if the communication is made by phone or internet, the buyer has possibilities to interact with the seller. In the first case information is just â€Å"pushed† toward the buyer, while in the second case it is possible for the buyer to demand the needed information according to his requirements. Applied to that portion of the supply chain where demand uncertainty is relatively small Production & distribution decisions are based on long term forecasts Based on past orders received from retailer’s warehouse (may lead to Bullwhip effect) Inability to meet changing demand patterns. Large and variable production batches Unacceptable service levels Excessive inventories due to the need for large safety stocks Pull strategy In a â€Å"pull† system the consumer requests the product and â€Å"pulls† it through the delivery channel. An example of this is the car manufacturing company Ford Australia. Ford Australia only produces cars when they have been ordered by the customers. Applied to that portion of the supply chain where demand uncertainty is high Production and distribution are demand driven No inventory, response to specific orders. Point of sale (POS) data comes in handy when shared with supply chain partners Decrease in lead time Difficult to implement Key Hero Honda brands continue to drive strong volumes across segments – CD Deluxe in entry segment, Glamour, the new Splendor NXG, Splendor + and Passion Plus in deluxe segment, and Hunk, CBZ X-treme and Karizma in the premium segment. .Hero Honda’s strategy for aggressive top line growth through new product launches, brand building initiatives backed by innovative communication has resulted in market share gain across every segment. Indeed, Hero Honda’s share in domestic motorcycles market has been growing upward of 50 per cent, despite the slowdown in the two-wheeler industry â€Å"However, we will stay true to our winning strategy, and keep refreshing our product portfolio and continue to invest in brand building. CRITICAL APPRAISAL The feeling of freedom and being one with the Nature comes only from riding a two wheeler. Indians prefer the two wheelers because of their small manageable size, low maintenance, pricing and easy loan repayments. Indian streets are full of people of all age groups riding a two wheeler. Motorized two wheelers are seen as a symbol of status by the populace. Thus, in India, we would see swanky four wheels jostling with our ever reliable and sturdy steed: the two wheeler. Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the Automobile Industry of India has come a long way. India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry has got spectacular growth in the last few years. In India there are 7 scooter manufacturers, 9 motorcycle manufacturers, 3 moped manufacturers. Bajaj Auto, Hero Honda, TVS, etc are the leading manufacturers. HEROHONDA has been the world’s biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1. 3 million motorbikes in a single year. Hero Honda’s Splendor is the world’s largest selling motorcycle. Today Hero Honda has an assembly line of nine different models of motorcycles available. It holds the record for most popular bike in the world by sales for Its Splendor model. Strategies followed by hero honda Premium pricing, penetration pricing, economy pricing, and price skimming are the four main pricing policies/strategies. They form the bases for the exercise. However there are other important approaches to pricing. Promotion: Below the Line Promotion: „Below The Line is a common technique used for touches and feel products. Those consumer items where the customer will rely on immediate information than previously researched items. Below The Line techniques ensure recall of the brand while at the same time highlighting the features of the product. ‘Honda’ was already a household name in India. Hence, rather than putting major efforts into brand building, its marketing strategy emphasized on offering innovative products at competitive prices, novel promotional campaigns and developing an extensive distribution network†¦ So at last we can say that hero Honda is having a very good promotional strategy and this is the main reason of its success. It basically focuses on its customer satisfaction and from time to time it keep on showing its creativity and innovation It â€Å"However, we will stay true to our winning strategy, and keep refreshing our product portfolio and continue to invest in brand building. â€Å"One of the key pillars of hero honda strategy has been to consistently keep introducing new, advanced products and maintaining a balanced product portfolio.

Is Milk Healthy for You? Essay

The start of every mammal’s life begins with the consumption of milk, whether it is from its mother or a bottle. All female mammals produce milk and it’s their responsibility to feed their milk to their offspring. The ultimate reason is to give the offspring all of the vitamins and minerals in milk that will allow them to grow big and strong, while also filling their appetite. Some of the ingredients found in milk that are necessary for our bodies to function on a daily basis are things such as carbohydrates, fat, protein, enzymes, and vitamin D and A. All baby mammals must drink milk to start their life so that they can grow up living strong and healthy lives. Without all of these vital components found in milk, life as we know it may cease to exist. Drinking milk has been the way of life for all mammals and humans since the beginning of time, which only backs up the fact that milk is very healthy for our bodies. Some people think differently of this issue and say that milk is the wrong choice for us and that it can be quite harmful. If we’ve been drinking milk for thousands of years and it contains all of these necessary ingredients for our bodies to function properly, how can milk suddenly be a terrible choice for our bodies? To start off, milk has several different components within it that benefit our bodies and assist in optimum daily functioning. These ingredients also help prove why milk is definitely a healthy choice to drink. Milk contains carbohydrates to give your body fuel by providing energy to the cells in your body. It has protein to help build muscle and other tissues. It also contains enzymes to speed up the process of breaking down materials in your body such as food. Last but not least, it is a great source of vitamin A, for eye sight, and vitamin D, to help absorb the calcium in your body to build bone strength. Despite the fact that on the milk carton it says it contains all of these nutrients, people still believe that milk isn’t a healthy choice. Even with these facts, people still think that milk is bad for us. Don’t get me wrong, there are people in the world that don’t drink milk for legitimate reasons that are unrelated to nutritional factors. One common reason is lactose intolerance. Lots of people around the world are known to have acquired this syndrome. I say â€Å"acquired† because more times than not, a person obtains intolerance for the lactose in milk products after the weaning process of birth rather than actually being born with it. The basic definition of lactose intolerance is that people have an insufficient amount of lactase, an enzyme that catalyzes lactose into all of its components, in their digestive system. This could be a legitimate reason not to drink milk –– but these people aren’t the ones saying milk is bad for you. Another reason may be because of the texture or taste. Some people just don’t enjoy the taste that milk has to offer. Others may not like how thick and creamy it may be compared to water. All of these reasons are acceptable explanations to dislike drinking milk. It’s when people don’t drink milk because of nutritional reasons that should be frowned upon. Now that our excused milk drinkers are free of charge, let’s talk about the unexcused. There is an astounding amount of sources that can be found online to support the abolition of milk in the human diet. Many articles rant on about all of the factors of milk that can harm your body. Examples of these statements include things such as milk having the capability to deteriorate bone density. Cindy Jones-Shoeman, a published writer for Natural News, writes in an article from February 2009 about how a woman by the name of Vivian Goldschmidt said, â€Å"the animal protein found in milk actually depletes the human body of calcium, exactly the opposite of what milk drinkers expect it to do,† (Jones-Shoeman). Vivian may have an MA in nutrition, but what she doesn’t mention in her article is that it specifies in bone health nutrition –– even more specifically dealing with antidotes for osteoporosis. She gives no evidence in the article proving that calcium does this sort of damage to our body. I think we can now infer that she may be quite informed about the osteoporosis portion of bone health but not about the facts of milk and its effects on the human body. This is why people should be dubious when reading articles online. You never know what nonsense you might stumble upon. To dig deeper into her credentials, Vivian claims to have been diagnosed with osteoporosis but has dealt with and supposedly cured herself of this disease in her own natural manner –– without medication. She was the creator and founder of an organization called Save Our Bones, which is profitable as a company by earning money selling their merchandise such as books and magazines about how to strengthen bone health for osteoporosis patients. What we may not notice is what she said about the animal protein in milk causing the depletion of calcium in our body. She doesn’t specify what the animal protein is or even how its process of destroying calcium works. This means she is saying that this evident protein, when consumed, will obliterate the calcium content that our body has already utilized? I may not know much about protein facts, but I know enough to say that the world has been drinking milk for generations upon generations and there has been no explicit evidence proving that people have actually been losing calcium from drinking milk, which is comprised of 30% calcium minerals. Being that it is one of the most commonly found minerals in the body, calcium is the nutrient every living mammal needs for their growth and stability. Without it, our bones would be jell-o and our teeth would be spongy. So now that we see milk is healthy for us, which type of milk should we pick? There are numerous types of milk alternatives out there in the world for people to test out and discover, but only one type should be chosen. All milk begins on the whole milk side of the spectrum and continues on to fat-free skim milk when fats are distilled out of it. When people hear the word â€Å"fat† they assume it’s malignant to our bodies and could make us fatter and more obese in return. The number one reason for people choosing lower-fat milk rather than whole milk in their diet is because they think these fats are bad for us. Lower-fat milks are also argued to be healthier than whole milk because they have lower quantities of saturated fat, which has been linked to a variety of serious health conditions such as cardiovascular disease, strokes, and even types of cancer. Both of these factors supposedly add to the conclusion that lower-fat milks help your risk of heart diseases and other potentially fatal diseases along with the ability to lose weight. But unfortunately, the people who agree with these statements would be wrong. Other websites are on the same track in saying that whole milk is the basis of a lot of health problems such as heart disease, strokes, high cholesterol, and diabetes (Internet Brands). Some people claim that the saturated fat in milk is to blame for these tribulations. Ironically, all of these so-called â€Å"facts† have been proven to have the exact opposite results. Science has now revealed that the link between saturated fat and heart diseases is tenuous at best. Two highly honored doctors of nutrition along with a man who mastered in nutrition contributed to the American Journal for Clinical Nutrition about the misinterpreted perspective of saturated fat. One of the doctors, Ancel Keys, has prominently worked on studies in the 1950’s which resulted with his essay titled â€Å"Cholesterol Controversy,† in which he added on to the Journal with later. Their summary about saturated fat states that it has been proven to be very beneficial to the human body to consume saturated fat, although in moderation. Their studies show that consuming saturated fats raised good cholesterol –– the kind of cholesterol you want and need in your body to stay healthy. They even specifically added in their paper that, â€Å"we are in danger of ill health unless we drink milk because, in letters a foot high, ‘EVERY BODY NEEDS MILK,’† (Keys, Grande, and Anderson). Now that this subject has been cleared up for the misinformed people, we can now move on to even more in depth controversies about the types of milk. Another common misconception is that extracting the fat out of whole milk will make it healthier for humans. Whole milk contains roughly 3. 5% fat while skim milk contains essentially no fat and 2% and 1% milk are self-explanatory, but these fats are actually not bad for us at all. Most people would think that less fat means a more pure product, which would intuitively be healthier. The fact is that the fats in whole milk are not actually harmful to our body at all but instead should be known as dietary fats that our body needs and uses in positive ways. Our body uses the fats in whole milk as a carbohydrate to help yield the energy we exert every day. But ultimately, these fats are absolutely essential for the breaking down process of the vitamins and minerals that whole milk supplies us with. The Office of Dietary Supplements –– the National Institute of Health –– states in one of their articles that the vitamins such as vitamin A and D are fat soluble (â€Å"Vitamin A† and â€Å"Vitamin D†). This means that our bodies can’t absorb these minerals from milk if all the fat has been skimmed off because the fat is what helps break down the nutrients so our body can access and absorb them. Another article also declares that, â€Å"you can pump fat-free milk full of a year’s supply of vitamins A and D, but the body can’t access them,† because the fats are not there to break them down for the body to absorb (Bergeson). Also, these milk fats contain glycosphingolipids, which are the types of fats that are linked to good immune system health and cell metabolism (Bergeson). Eating these fats with our daily portion of milk assists in reducing the risk of heart disease and strokes, which proves the earlier statements to be incorrect. Milk that is fat reduced is actually known to lose some of the nutritional content as well. To fix this issue, companies that make lower-fat milk will inject, either in liquid or powder form, alternative vitamins and minerals to keep the nutrient levels the same what it started at –– this being when it began as whole milk. But as stated before, no matter how many extra nutrients are pumped into the lower-fat milks, they are not accessible because of the absence of fats to break them down. So it turns out, the fat in whole milk is actually not bad for you at all, but actually is necessary to allow your body access to the vitamins and minerals in whole milk. As well as the fat content, people are always worrying about the saturated fat and mineral content on the labels of all of their foods that they eat. Do people even know what they are looking at? Maybe if we all take a quick and careful look at the labels on the cartons we can solve this in a simple and trouble-free manner. Whole milk does in fact have a higher saturated fat percentage in it than lower-fat milk types on the market, but this isn’t necessarily a bad thing. I stated before how saturated fat is good for you in moderation but there is an even simpler way of determining if something is healthy for you or not by just looking closely at the label. On every label of milk are the daily percents next to each nutritional label. Based on a 2000 calorie per day diet, these daily value, or DV, percentages describe the daily value percentage of a nutrient we are receiving from one serving of a particular milk brand. Surprisingly to some people, saturated fat has a percent of daily value next to it, which implies that we need saturated fat in our diet to be healthy –– in moderation of course. Better yet, whole milk, which gives us 25% of our DV percent, supplies us with more of a portion of that daily percentage than lower-fat milks, which can range from 15% to 0%. With lower-fat milks having less saturated fat percentages in them, we would have to drink more to get our daily percent for the day, which also means more calories. So, even though whole milk has 150 calories per cup and average lower-fat milks have 130, you would still have to drink more cups of lower-fat milk to get your daily value of each nutrient label. As a result, you are literally hurting yourself by consuming more calories than needed. If a healthy diet consists of 2000 calories, you would have to find an alternative source to retrieve the rest of the nutrients you are lacking when drinking lower-fat milk, while also being careful not go over a healthy calorie diet. To expand further on the calorie controversy, whole milk has a thicker content than that of lower-fat milk because it is composed of all of the nutritious fats that we need. I am intending to imply that because whole milk is thicker, and it will fill you up quicker than lower-fat milks will. This means that when people consume lower-fat milks, they tend to be hungrier more often because their milk does not always satisfy their hunger. In turn, this will cause them to either drink more of their milk or eat more of other foods. If they choose to drink more of their lower-fat milk, they are only adding on the extra calories that their body doesn’t need, which would end up being higher than just drinking whole milk. They also might choose to eat on more junk food, such as sweets or salty snacks, to please their craving which will do even more damage to their health and figure. Now granted, some of us may choose a healthier option to snack on such as fruits or vegetables, but when we have hunger pains we will eat anything to satisfy it. The previous paradox will thus contribute to the process of weight gain rather than losing weight –– which people do not normally expect from drinking their lower-fat milks. By drinking whole milk, people will feel more satisfied which will curb their appetite and discourage eating junk food, which keeps off the fat that contributes to weight gain. Since they are satisfied from their whole milk, they tend to drink it in smaller portions, which allows them to consume fewer calories and sugars that we don’t need in our diet. As you can see, milk is more beneficial to our bodies than we may believe. Since the beginning of time we have relied on milk since infancy in one form or another. This hasn’t shown any faults to their bodies, but has actually shown extreme improvement in the growth of height, muscle, and bone density when consumed on a regular basis. So, why do people suddenly think that milk is bad for us and stop drinking it as adults? Times change, and there are people out in the world that try to find loopholes and excuses to why they don’t have to drink milk. This snowballs into the misconception that drinking milk is not a healthy choice for us. But milk’s physical properties and nutritional values aren’t going to change just like that; so it’s inevitable that milk will be healthy for us for the rest of our lives and for all the generations to come. People like to assume that if they have to choose a type of milk then it would be low-fat or better so they can keep their waistlines thin and be better protected from diseases. Sadly, this is not true. Whole milk would most definitely be the better choice because it is all natural and it contains all of the crucial components needed to stay disease-free and actually stay trimmer and fitter. So people of America and the world, milk is not a substance we should ever avoid. Milk is the building block of life which helps us all grow strong muscles, dense bones, and healthy immune systems. And to get the optimum outcome from milk’s effects, choose whole milk. It’s all natural and contains everything our bodies need to thrive. Drink up! Got milk? Works Cited Bergeson, Laine. Why Whole Milk is the Healthiest Choice. Experience Life. 31 Aug. 2009. Web. 5 Feb. 2013. http://www. care2. com/greenliving/why-whole-milk-is-the-healthiest-choice. html Internet Brands. Nutrition of Low-fat Milk. FITDAY. 2011. Web. 5 Feb 2013. http://www. fitday. com/fitness-articles/nutrition/healthy-eating/the-nutrition-of-lowfat-milk. html#b Jones-Shoeman, Cindy. Why milk is bad for you. 9 Feb. 2011. Web. 5 Feb. 2013. http://www. naturalnews. com/031255_milk_health. html. Keys, Ancel, Francisco Grande, and Joseph T. Anderson. â€Å"Bias and misrepresentation revisited: Perspective† on saturated fat. † The American journal of clinical nutrition 27. 2 (1974): 188-212. United States. The Office of Dietary Supplements. The National Institute of Health. Vitamin A. June 24, 2011. Web Feb 19, 2013. http://ods. od. nih. gov/factsheets/VitaminA-QuickFacts/ United States. The Office of Dietary Supplements. The National Institute of Health. Vitamin D. June 24, 2011. Web Feb 19, 2013. http://ods. od. nih. gov/factsheets/VitaminD-HealthProfessional/.

The Biggest Archipelago In The Earth Environmental Sciences Essay

The Philippines is besides known as the democracy of the Philippines. It is fundamentally a south Asian state. It is an island located in the western Pacific ocean. The capital of Philippine is manila. The Philippines is fundamentally divided in to three parts geographically, viz. , Luzon, Visayas, and Mindanao. With all this islands combined the state ‘s coastline is 5th largest in the universe. It covers 36,289 kilometer. It is considered as largest Catholic state of Asia. Harmonizing to 2009, Philippines is 12th populated state about 92 million citizens. in history the Philippines have been an indispensable center for concern for its ethinc minority. In twenty-first century, the state is member in some planetary trade organisation include the APEC, ASEAN and WTO. The Philippine have opened their economic system to foreign market since 1980s. it besides set up a system of free of charge trade understanding with several state. The united provinces is one of the most trading spouse of the Philippines harmonizing to US section of commercialism, the trade between Philippine and US amounts US $ 15.4 billion in 2010. United States is besides largest investors of Philippines. The foreign direct investing was close to US $ 6 billion at the terminal of 2009. Under the new Aquino direction, the authorities programs to open more foreign investings in industries like touristry, excavation, concern processing operation.Philippines GeographyThe Philippines is the biggest archipelago in the Earth that is found in the south-eastern seashore of the Asia mainland. Philippines is bounded by H2O in which in the E by the Pacific sea, on the South by the Celebes Sea, and on the West and north by the South China Sea. The state consists of 7,107 island and islets. Merely 2000 of these islands are reserved. The populated and cragged islands are grouped into three: Luzon, the biggest island group, covers 141,395 square kilometres ; Visayas, 56,606 square kilometres ; and Mindanao, 102,000 square kilometres. Other chief islands are Samar, Negros, Palawan, Panay, Mindoro, Leyte, Cebu, Bohol and Masbate.The Philipine Archipelago is alienated into 15 parts. These parts are separated into state, and the state into metropoliss and municipality, and these into barangays. Barangay is the smallest political unit in the Philippines. The Philippines is a alone mixture of varied topography. Luzon and Mindanao is renowned by narrow vales, alluvial fields. turn overing hills and high mountains. The highest mountain are found in the larger islands which are Luzon and Mindanao that the mountain scopes are running north to south. The height of the mountains vary from 1,790 to 3,144 metres. These mountain scope are the natural barriers of the state. This saddle horse rang is the sierra Madre, the Cordillera, and the Cotabato scopes. The 4 major Lowlandss are set up in Eastern Cordillera, Central field of Luzon, Agusan every bit good as Zambales. The lesser islands of the Philippines are cragged in the inside and environment by narrow strips of discontinuous level Lowlandss which constitute the coastal rims. There are about 221 vents, 21 of which are active. Filipino has the finest havens in Southeast Asia the Manila Bay that has an country of 1,970 square kg metres and coastline of 192 kilo metres. Philippines has an estimated coastline of 18,411 kilo metres. There island of the Philippines has beautiful coral reefs which attracts tourer from all over the universe.APhilippines besides has a volcanic landscape for the ground that it sits in the unsteady pacifying â€Å" Ring of Fire † . Philippines had experience minor natural catastrophes in the past. Two mojor volcanic eruption that struck the state are from Mt. Pinatubo and Mt. Mayon Volcano. The roseola killed 100s and displaced thousand of people. Homes and footing of life were damaged that left non anything to the people.Philippines – TopographyThere are no major semisynthetic constructions impacting the geographics of the Philippines. The landscape is extremely assorted, with volcanic mountain multitudes organizing the nucleus of most of the large island. A Numberss of vents are dynamic, and the island has been capable to constructive temblor. Lowland are usually narrow coastal strips except for larger fields in Luzon ( Cagayan Valley and Central Plains ) , Mindanao ( Cotabato and Davao-Agusan vales ) , and others in Negros and Panay. River ‘s are little and normally seasonal in flow. Important 1s are the Cagayan, Agno, Abra, Bicol, and Pampanga in Luzon and the Cotabato and Agusan in Mindanao. Flooding is a frequent jeopardy. The shore of many of the island are embayed ( Manila Bay is one of the finest seaports in East Asia ) ; nevertheless, more than a few islands lack deficient seaport and demand offshore lightering for sea transit. The lone two inland H2O organic structures of undistinguished size are Laguna de Bay in Luzon and Lake Sultan Alonto in Mindanao.The major towns & A ; metropoliss of PhilippinesTopographic point Administrative Division Bacolod WesternA Visayas Cagayan NorthernA Mindanao Cebu CentralA Visayas Davao SouthernA Mindanao Manila NationalA CapitalA RegionClimate in the PhilippinesThe Philippines has a nautical temperate type of conditions conditions and has two distinct season raining and dry season. The high temperature mean scope from 23A ° to 32A ° Celsius ( 73A ° to 90A ° F ) in the uncomplete archipelago all through the twelvemonth. The waterlessness varies from 75 % to 85 % depending on the clip of the twelvemonth. The dry season is from November to April and the Wet season is from May to October. In Baguio ( The summer Capital of the Philippines ) , temperature norms 18.3A °C. The season differ throughout the islands because of the varying exposures to the two major air current belt, monsoon or nor'-east trades ( winter ) and southwest monsoon ( summer ) . Since of these air currents belt that have an consequence on our clime, the E seashore receive insignificant winter rainfall and the West coasts undistinguished summer rainfall. Rainfall steps from 5,000 millimeters in the cragged E seashore subdivision of the state, but less than 1,000 millimeters in some of the sheltered vale in the uncomplete twelvemonth. The Philippine archipelago is situated besides in the typhoon belt. That is why Philippines is hit by few typhoon and storm concluding in the month of July all the manner through October but sometimes it widen to December. The topographic points that the typhoon struck are the Northern and Eastern Luzon and the Bicol and Eastern Visayas Region. The strong point of the typhoon be different each twelvemonth. An norm of 25 typhoons visits the Philippines each year.A Not merely typhoon, Philippines is besides hit by copiousness called the El Nino. This happen from the dry period and expand to the moisture season. There is no rainfall in a long clip.Climate ChangeDry seasonDecember to June, 7 months are the dry season of Philippines. In this period trade air currents blows from north-east which by and large are dry. If it does rains in this dry season so it feels like afternoon shower to chill you down. This rain will non traveling to impact you more than that.In this dry season of Philippines, you will happen two differences. You will happen cool and dry conditions during the December to February. In Philippines the coolest month is January in the twelvemonth. Coolest means temperature around 25 grades Celsius, which is quite nice. We will happen hot and dry conditions in months of March to june. May is the hottest month of the twelvemonth. We can anticipate temperature more than 30 and low 40 grades.Rainy or moisture seasonAfter the heat of may and june, the season will interrupt in July. The period of July to November it rains. These rains calls monsoon. And this changeless winds brings rain. During the monsoon, the Philippines clime attracts typhoons which beat the aggressive eastern coastline of Luzon, samar, Leyte but about ne'er Mindanao. The typhoons blows from the way of the western Pacific in a north-western. In 2011, Philippines counted less typhoons per twelvemonth. But this clip they were more peaceable and made landfall more in the North.Natural Catastrophes:The Philippines is uneven to natural catastrophe, peculiarly typhoons, inundations, landslides, volcanic eruptions, temblor, and tsunamis, lying as it does across the typhoon belt, in the active volcanic part known as the â€Å" Pacific Ring of Fire, † and in the unnaturally imbalanced part between the aggressive and Eurasiatic tectonic home bases. The Philippines besides suffer major human-caused environmental debasement angry by a high one-year people growing rate, include loss of agricultural lands, deforestation, dirt abrasion, air and H2O pollution, unacceptable discarding of difficult and toxicant waste, loss of coral reefs, misconduct and maltreatment of coastal assets, and overfishing.The HazardscapeThe Philippine archipelago due to its location and natural properties is horizontal to natural jeopardies. It is situated in the Pacific Ring of Fire where two major tectonic home bases of the universe, i.e. the Pacific Plate and the Eurasiatic home base, the happening of temblors and tsunamis, and being of 220 vents of which 22 are classified as active because their eruptions have been found in historical records. It is located along the typhoon belt on the Western North Pacific Basin where 66 per centum of tropical cyclones enter or arise. Typhoons mean 20 events per twelvemonth ; five to seven of which can be instead destructive. Average one-year rainfall in the state varies from 965 millimeters to 4,064 millimeter. inordinate rainfall events activate landslides and lahar flows and are responsible for terrible and perennial inundation in low lying countries. steaming cyclones are accountable for an normal of 40 % of the one-year rainfall in the state. Decelerate moving or about inactive steaming cyclones study for extended periods of rainfall. Natural jeopardy are portion of the Philippine environment, but catastrophe happen because human being colony, substructure, people and their pecuniary actions are located where jeopardies occur. Costss of catastrophe impact are borne by authorities and single families, therefore endangering socio-economic expansion additions. Other menaces that warrant attending are complex exigency that are mostly semisynthetic, frequently with associated with armed struggle Natural Resources: A The major natural mineral income contain coal, Co, Cu, gold, gypsum, Fe, natural gas, nickel, fuel, salt, Ag, and S. There are lesser sedimentation of bauxite, quicksilver, and Zn. Other necessary capital are geothermic and hydroelectric power, fish, and lumber.Agribusinessscheme for farming in the Philippines comprise doing the universe ‘s largest rice client, which presently import the basic, self-sufficing. Multi-million dollar irrigation undertakings are presently underway to assist accomplish this end, while a National Irrigation Administration is seeking to learn husbandmans sustainable irrigation techniques. The authorities is besides forcing husbandmans to follow more commercial attacks to their concerns, organizing co-ops and specializing in high-value subsectors like organics. Finally, the sugar cane industry, face the chance of the sugar market place being flooded with inexpensive import when ASEAN liberalization boots in, is looking toward value-added green goodss like bio ethyl alcohol.harvest turning and workssagriculture, including piscary and forestry, plays a of import function in the Filipino market. At present, it provide employ to about 9.6 million Filipino who make up one semi of the entire work force. farming continue to account for the majority of entire service. The agrarian country registry a optimistic addition rate balance to other fabrication and fix. The export of farming merchandise carry on to travel up peculiarly now that wide assortment of undeveloped manufactured goods like veggies, fruits, and cosmetic harvests are dining in abroad trade. The established cropn exported by the Philippines are honey, coconut oil, banana, Ananas comosus in sirup, copra bar or repast, Mangifera indica, and other veggie. The Philippine has a broad assortment of flora from forestry to agricultural works life. The chief cardinal harvests grow in the Philippines are cereal, chief harvests ( Banana, coconut, Ananas comosus, sugar cane, java, Mangifera indica, baccy, Manila hemp, gum elastic, chocolate tree manioc, camote, peanut, onion, garlic, tomato, aubergine, chou and citrous fruit. ) and other harvest such as fibercrops, rootcrops, tubers, spices, fruits, bearing veggies, leafy/stem vegetable, other leguminous plants and other fruits.The Philippine veggie industryVegetable is a large and diverse merchandise in the Philippines. assortment of these workss can be set up in the state. This are educated intensively in concern farms and garden Plant. parts use as vegetable include anything from whole foliages, fruits, flower root, root tubers ( yam bean, murphy, sweet murphy ) and seeds storage roots and bulb ( onion, garlic and shallot ) . The most normally grown-up vegetable in moorland is white murphy, chou sweet Piper nigrum, Brassica oleracea italica, Brassica oleracea botrytis, boodle and tomato. For Lowlandss, vegetable such as solanaceous, cucurbits, roots, and leguminous plants.introduceFilipino import of both procedure and fresh veggie merchandises are lifting in last 3 old ages peculiarly on onion and Allium sativum. besides, institutional market are trusting on imports for there supply which is a job endangering the states vegetable industry. Bulk of the imports or 62 % are process vegetable merchandise of onion, garlic, tomato ( tomato paste ) and mushroom. The staying 38 % are imported as fresh like melons, Allium sativum, Brassica oleracea botrytis, Brassica oleracea italica, Apium graveolens dulce and others.ExportsState ‘s export depends on lone few harvest ( fresh or chilled ) 43 % of this are from Asparagus officinales, 28 % from shallots, 9 % on onion and the residuary 20 % are dispersed to other vegetable harvests.The Filipino Plantation Crops IndustryThe agricultural estate harvests industry is a turning fabrication in the Philippines. This is conveying approximately by the assortment of utilizations obtain from these harvests. Among the agriculture land harvests educated in the Philippines are coconut, rubber, chocolate tree, sugar cane, indispensable oils, and Manila hemp.Medicative Plants ProgramThere are about 15,000 species of works in the state. A figure of this species are curative vegetations and herb with distinguishable medicative value known for their healing belongingss. These workss are good beginnings of pharmacological ingredients able of bring arounding adult male ‘s complaint. Some of the ingredients are volatile oils, rosin, alkaloid, glycoside and intoxicant.location tendencySurveies have exposed that a big measure of people in the Philippines are awake of the potencies medical values of around 7000 works assortment. The sector of Science and cognition have conduct have found out that 80 species have been pr oven to be safe and effectual.Current Development in Horticultural Crop ProductionTurning SystemEven unreal mulching is non loosely use in the Philippines ; it is non new to agriculture production. Melon and strawberry agriculturists in Luzon are the most ascertained to be utilizing the engineering including plastic screen above the works life to support it from rain as such off-season crop is achieve. One kerb of such engineering is the stuff cost concerned and the proper disposal of the usage plastics. Tunnels with net screens or secluded cultivation are another engineerings in vegetable production, However, there are private houses persons and co-ops that are engaged in green house production of cut flowers and veggies utilizing mechanised nurseries. The nurseries are to the full with this with really all right cyberspaces that would forestall the entry of insects, therefore the works do n't hold to be spray with insect powder. The harvests were watered and fertilized through trickle irrigation ( fertigation ) this is wholly computerized, including the control of temperature and humidness. Plants are grown in soils medium consist of Cocos nucifera peat and clinkers. Other usage grow bags with turning medium that is fortified with some works food. Proliferation of nursery in the state is a welcome development because this is one manner of guaranting the supply of quality farm green goods needed by the upscale market. Tissue civilization researches were being conducted geared to develop rapid extension technique. Which will supply the agriculturists good quality seting stuffs for horticultural harvest production. Climate, the most of import environmental factor traveling works growing and advancement is the mean long-run clime of a situate, determined over a period of at least 30 old ages. In contrast, A climateA is the short-run atmospheric status of a topographic point. TheA climatic factorsA includeA rainwater, A visible radiation, A temperature, comparative humidness, A airA andA air current. Any difference in one of these climatic factors can hold of import belongings on the others and accommodate the assorted physiological procedure in workss numbering photosynthesis, respiration and transpiration. The Philippines ‘ rich volcanic dirt, bright sunlight and adequate rain history for the healthy growing of 1000s of works species in the archipelago. From refering 3000 category of monolithic foliages to 1000s more species of mosses and lichens, Philippine forests comprise diverseness of works life that non one of its neighbours.For most of the population, there are 3 types of housing.AThey are:-Nipa huts.-home made of bamboo, with nipa roof. Even foreigner will populate in a nipa hut as they are cool to populate in. normally, they use coco timber for the environment, have bamboo walls, roof made from banana foliages and cookery is on an unfastened fire. Better lower status places will hold bamboo floor or else the floor will be grime. There are no glass windows.– Plywood.-Homes made of plyboard with corrugated Fe roof. normally, they will utilize coco bunch for the frame, 3 ply plyboard for the walls. 5 or 7 ply plyboard for the floor. grooved degree for the roof. windo w will often be the slat type. Most often, these are unpainted and will worsen in a few old ages because of contact to the conditions.– Hollowblock.-Homes made of cement block call hollow blocks. They are a big long pillow brick with holes from side to side the center. for the period of edifice, the hole are filled with strengthen and steel bars for reinforce.. Hollow block places come in sizes runing from individual room to several floors. Some have tiled roofs and some have corrugated Fe roofs. bathroom are frequently indoors. Smaller hollow block places will most probably have slat type Windowss. Better quality places will hold aluminium window or imagine made of wood lineation window.Philippines Earthquake-2012A strong temblor of 7.9 magnitudes work stoppage off the eastern beach of the Philippines trigger tsunami warning across Asia. The temblor struck on August 31, 2012 at 20:47 local clip.DetailssDate and Time of Earthquake – 02:48 AM HST on August 31, 2012 co-ordinate – 10.9 NORTH 127.1 EAST site – Filipino Islands country scale – 7.6 on the Richter ScaleLocation of EarthquakeThe temblor was hit at a deepness of 21.7 stat mis and was centered 66 stat mis east of Samar Island and 91 stat mis off the town of Guiuan in Samar state.ImpactThe clang was felt at metropolis of Davao, approximately 250 stat mis south of Guiuan. One place was distorted in southern Cagayan de Oro metropolis. There was no electrical energy in several Philippines towns and metropoliss.Which authorities bureau do people turn to for in sequence during natural catastrophes?For conditions updates and typhoon signal qui vives:hypertext transfer protocol: //www.gov.ph/images/uploads/DOST-PAG-ASA-seal.png Philippine Atmospheric Geophysical Astronomical Services Administration ( PAGASA ) PAGASA is an bureau under the subdivision of Science and machinery. A It provides real-time update about the conditions and typhoon qui vives. Legend of PAGASA ‘s color-coded rainwater advisories, which may be issued through Twitter, the medium and coordination with the local authorities.For more information about the color-coded warning signalHow to do sense of PAGASA ‘s colour-coded warning signals: -A hypertext transfer protocol: //www.gov.ph/images/uploads/filler5-150Ãâ€"121.png hypertext transfer protocol: //www.gov.ph/images/uploads/weather9-copy-copy.pngProject NOAH The Nationwide Operational Assessment of Hazards ( NOAH ) is a plan Begin by the DOST to set in topographic point a receptive plan forA disasterA turning away and decrease, utilizing advanced information to heighten current geo-hazard susceptibleness maps..hypertext transfer protocol: //www.gov.ph/images/uploads/filler5-150Ãâ€"121.pngFor volcanic activities, temblors, and tsunami qui vives:hypertext transfer protocol: //www.gov.ph/images/uploads/Phivolcs-596Ãâ€"573.pngPhilippine Institute of Volcanology and Seismology ( PHIVOLCS ) PHIVOLCS is a service institute of the DOST. The organisation is tasked to extenuate catastrophe that may originate from volcanic eruptions, temblors, tsunami and other related geotectonic phenomena. Web site: A phivolcs.dost.gov.phAFor harm appraisal and amalgamate studies on authorities action:hypertext transfer protocol: //www.gov.ph/images/uploads/weather14.png National Disaster Risk Reduction Management Council ( NDRRMC ) The NDRRMC was established to follow catastrophe turning away and hazard decrease. ItA reports updates on the belongings and preparedness steps of catastrophe state of affairs such as typhoon, temblors, etc.For NCR inundation updates:hypertext transfer protocol: //www.gov.ph/images/uploads/MMDA.pngMetropolitan Manila Development Authority ( MMDA ) Provides real-time studies on traffic and flooded countries in Metro Manila ; AIDSs in inundation control in Metro Manila.Where do people direct contributions for those affected by catastrophes?hypertext transfer protocol: //www.gov.ph/images/uploads/DSWD-596Ãâ€"524.pngDepartment of Social Welfare and Development ( DSWD ) The DSWD is the organisation in charge for the distribute societal services to the Filipino people. It spearhead authorities alleviation operation for the period of incidents of catastrophes.SWOT of Philippines: –StrengthsFailingTheir economic development strength of agricultural merchandises include rice, maize, manioc, Mangifera indicas, Ananas comosuss, coconuts, sugar cane, porc and fish. Another chief contribution to their economic strength and development are industry such as: pharmaceuticals, chemical, fuel refinement, wood merchandises, nutrient processing, garments, footwear and fishing. Fishing industry The GDP and GNP rise comparing the other state. High degrees of corruptness High poorness incidence Agribusiness suffers from low productiveness Poor province of substructuresMenacesOpportunitiesA high population growing rate Laging rural economic growing and high rural underemployment. Widening disparity between the urban and rural hapless. Persistent exclusion of hapless and marginalized people from development procedures. Small entree for hapless people to productive assets and endeavor chances. Ineffective degeneration to drive local development. Unsustainable natural resource depletion. Hospital Infrastructure Wine concern Hotel concern Tourism Exporting flowers to India. Laundry concern Perfume concern Medicines

Dissertation Essay Example | Topics and Well Written Essays - 10000 words - 1

Dissertation - Essay Example The findings suggest that price may be the most important determinant of customer loyalty, followed by location. Standard of service and brand name were not found to be as important in contributing to customer loyalty. Hotels are an important part of the tourism industry and with the trend to globalization, there have been an increasing number of hotels cropping up, offering a wide range of facilities to customers. Catered houses are emerging as a cost effective alternative to expensive hotels, especially since they may in some instances provide good levels of service as well, which are comparable to service levels at two or three star hotels. Within the UK, the hospitality industry is highly competitive and service levels are a vital factor in ensuring customer satisfaction with the hospitality services they receive. But customer satisfaction alone may not be adequate; rather it is customer loyalty that can prove to be cost effective and enable an organisation to gain a competitive advantage in the current global marketplace. Travel and tourism are booming today and several studies have already been carried out on the levels of passenger and hotel resident satisfaction across the globe. The impact of services and facilities available at hotels and their impact upon tourist satisfaction have also been assessed in other studies; however the number of studies that have examined the impact of these services in terms of customer loyalty are fewer. In particular, studies on customer loyalty in the context of catered houses is even less; hence this study aims to examine what are the factors likely to promote customer loyalty at a catered house and promote their repeated utilization of the services of the catered house and thereby demonstrate loyalty. This study thus aims to assess customer perception of service one catered hostel in London based upon a survey and thereby determine how likely it is that these customers could prove to be loyal customers, thereby

System Operation Management Project Essay Example | Topics and Well Written Essays - 1000 words

System Operation Management Project - Essay Example This incumbent’s role will involve analyzing individual situations and taking appropriate actions to ensure that customer needs and internal policies go in tandem with one another. Strong logical reasoning skills with analytical approach and basic knowledge of online money processing are presently found lacking. B) Products not fresh: - The Tip Top Market is a leading super market which provides a wide variety of products. But according to the analytical study, it is clear that the products which are being offered by the organization are not according to the customer needs. If the purity and freshness of the products is not given priority, this may lead to a customer turning hostile and moving towards other companies. So it is necessary to consider this as one of the key problems. C) Lack of appropriate storage facility: - Selecting the correct variety of production area and understanding the climatic and other environmental factors that affect the performance of a business is extremely important. Temperature, light intensity and quality are certain factors which are relevant to the storage decision. â€Å"Self-storage units are needed by residential customers for storage of personal items as well as by commercial customers for storage of stock. It is envisaged that 70% of the planned self-storage units will be taken up by the residential segment of the market and the remaining 30% will be directed toward the commercial segment.† (Self-storage Business Plans. Market Segmentation). D) Customer Relationship: - Customer Relationship Management (CRM) is a broad term that is the concepts used by organization to manage their relationships with customers, including collecting, storing and customer information. Three aspects of CRM are- Operational CRM, Collaborative CRM, Analytical CRM. Operational CRM provides support to â€Å"Front office† business processes. Interaction with customers is a must. E) Charging High Price: - â€Å"Price† is

Analysis of Ethnic Conflict in KOSOVO Essay Example | Topics and Well Written Essays - 2250 words

Analysis of Ethnic Conflict in KOSOVO - Essay Example Furthermore, the area needs proper management of these diverse societies so that such conflicts can be avoided since these altercations might escalate into a bloody civil war2. Such is the case of Kosovo, formerly a province of Serbia which have erupted into a bloody war towards the latter part of the 90’s. The carnage in the area was only halted by the intervention of NATO. Although this temporarily stopped the fighting and an independent state seems to be forming, the area remains in a precarious ceasefire as relative tensions remain between the Albanians and the Serbians wherein the secession resulted in the breakaway of an Albanian dominated Kosovo. This left the remaining Serbians in a quandary since they may be subjected to discrimination. The fear of possible persecution threatens to drive the Serbs away from Kosovo in effect dislocating them from their homes and towards a life of uncertainty3. Part 1 Kosovo Ethnic Conflict History has been teeming with ethnic conflicts and there have been numerous cases of violence that bordered on genocide. Through each of these conflicts, the diversity of culture as well as past excessiveness and offenses of one culture to another serve as fertile grounds for multi-ethnic conflicts to escalate into bloody wars. In Kosovo, the people of the neophyte state have been trying to lead a life of normalcy but as mentioned, considerable tension remains. After the breakaway, Kosovo was held by the majority Albanians that through the years have accumulated in the area. However, these people have experienced severe persecution when the autonomy of the then Serbian province has been revoked. There had been an apparent attempt to cleanse the area of Albanians when the ruling Serbs massacred numerous Albanians. This did not spare women, children and the elderly. Likewise, summary executions, kidnappings and arrests were rampant.4 The memories of these horrible events have been seared deep within the Albanians that now control Kosovo. As mentioned, there is a lingering anxiety within the remaining Serbs that have been relegated into the minority in the area. In a statement by Dr. Covic in front of the UN Security Council in New York over half a decade after NATO intervened and an uneasy ceasefire ensued, he advanced the concerns that the agreements have yet to be met by the Albanian authority. Dr. Covic lamented on the over 200,000 internally displaced Serbs and called on the council to act on these problems along with the need to implement court decisions in order to return properties to heir rightful Serbian owners. He likewise mentioned the seemingly disturbing solid line up of Albanians in the governing body of the area which may be detrimental to non-Albanians5. Hence, this essay will look into the situation of the now minority Serbs in Kosovo and the persisting multi-ethnic tensions between the two groups. Divisiveness and Scars of the Past The Albanians have constituted the majority of the populat ion in Kosovo long before the province split from Serbia in a bid to become independent. Previously, despite the lack of economic prosperity which was instrumental in driving most of the Serbs out of the area, the Albanians enjoyed a respectable degree of autonomy. This was shattered by the revocation of this autonomy paving the way for conflicts to arise. The human rights violations intensified and the massacres heightened to almost genocide